The Effect of Entrepreneurial Orientation on Native Chicken Farm Growth With The Mediating Role of Poultry Production Systems

Growth among native chickens farming is eminent to accelerate the rate of poverty reduction and improve food security nutrition by increasing consumption meat eggs as a source high-quality protein. Furthermore, entrepreneurial orientation (EO) has been widely used strategic approach for enhancing farm growth through various innovations. Therefore, this study aims determine effect EO poultry production systems on find out how mediating role chicken farms. This quantitative focused direct observation structured interviews. A probability with simple random sampling procedure was collecting data from 196 farmers across Bone Regency, South Sulawesi Province, questionnaire. The obtained were analyzed using path analysis. results showed that positively significantly affected growth. However, contribution lower (5.77%). After adopting model's moderating variable, effect's increased 16.57%. Based findings, concluded adopted practices serve variable contributes mainly Keywords: orientation, system, chicken, growth,